Named to PRWeek’s 40 under 40 top PR Professionals and a Capitol Hill/federal government agency veteran, Adjoa is a strategic communications expert with an award-winning record and health equity expertise. Before joining NMQF, Adjoa head media relations for EQRx, a new pharmaceutical company focused on delivering low-cost, high-quality drugs for major cancers. Adjoa previously served as Vice President, Public Affairs and Health Equity at JPA Health, where she led projects for the Centers for Disease Control and Prevention (CDC), life science companies and nonprofits. Adjoa served on Biden for President’s Health Equity and Special Populations subcommittee of the Biden for President Health Policy Committee. She currently serves on the Patient-Centered Outcomes Research Institute (PCORI) Advisory Panel on Clinical Effectiveness and Decision Science (CEDS) which analyzes critical knowledge gaps in health communication particularly in vulnerable communities.
Adjoa has deep relationships with media outlets reaching African American and Latino communities. At minority-owned IR Media, now known as Cover Communications, Adjoa worked on multicultural marketing campaigns for corporate entities and advocacy groups. She is an expert in executing innovative digital marketing and traditional media strategies. She won the Gold Award for Health Care Ad Awards in the category of Newspaper Advertising/Series in 2018 for her outstanding efforts made in the field of health care marketing and advertising and was a PR News Platinum Finalist for the Facebook Communications and Public Affairs Award and a Content Marketing Award Finalist for Best Use of Facebook in Content Marketing in 2016 while at Better Medicare Alliance.
At Better Medicare Alliance (BMA), Adjoa also provided strategic input on payment reform and health equity strategies on the National Minority Quality Forum Corporate Roundtable. Adjoa has been a member of the Health Equity Leadership & Exchange Network (HELEN) and the National Reach Coalition, a national nonprofit committed to the elimination of racial and ethnic health disparities since 2014. Adjoa is also a certified breast cancer health educator. Before BMA, Adjoa worked on Capitol Hill as Communications Director for Congresswoman Jan Schakowsky and led communications for the Congressional Senior Caucus. A former journalist, Adjoa has been published over 300 times in leading newspapers across the country including The Congressional Quarterly, The Kansas City Star, The Miami Herald, The Macon Telegraph and the Philadelphia Inquirer.