AHA’s Society for Health Care Strategy & Market Development will host the nation’s premier annual conference for a diverse mix of health care marketers, communicators and planners. The 2022 SHSMD Annual Conference will take place in-person at Maryland’s National Harbor resort complex with 50 concurrent sessions, 100 speakers, and plenaries focused on DE&I communication and partnerships, humanizing health care and building trust in communities disproportionately affected by COVID-19.
Ignite a spark!
Join a diverse group of health care strategists creating change with their unique perspectives and collaborative spirits in the face of uncertainty and change. SHSMD Connections 2022 is your chance to light the way to a brighter future with breakout sessions, keynote speakers, and networking opportunities!
Attendees can expect:
- Peer-to-peer knowledge sharing
- Timely and innovative sessions from leading experts
- Hands-on solutions from vendors
- Continuing education credits towards leading certifications
Sessions of note:
Don´t Translate, Localize and Culturalize: Digital Strategy for the Diversified Hispanic Population (Explore how ethnically sensitive considerations play a significant role in the healthcare digital marketing context.)
Bringing Esperanza (hope) to Communities Disproportionately Affected by COVID-19 (The “Esperanza Hope for All” campaign by UnidosUS was a robust campaign for providing credible and culturally relevant information to connect with Latinos who were often hard to reach.)
The DEI Journey: Opening Doors through Communications and Partnerships (In this workshop, learn about several organizations’ journeys and challenges and how they continue to demonstrate commitment and by engaging with communities, partners, and employees.)
