Alzheimer’s doesn’t just affect memory — it touches entire families, neighborhoods, and generations. For many Black and Hispanic households, it comes with extra burdens: late diagnoses, harder decisions, and fewer culturally aware resources. But that’s starting to change — thanks to the work of advocates, caregivers, and initiatives like Heart to Heart from the National Minority Quality Forum (NMQF).

The Truth: We’re Hit Harder

Did you know that 1 in 5 Black adults over 70 lives with Alzheimer’s? For Latino seniors over 65, it’s nearly 1 in 8. That’s significantly higher than the general population — and yet, our stories are often left out of the national conversation. Why? Because systemic gaps in access, language barriers, stigma, and a shortage of culturally competent care mean many families don’t get help until it’s too late. But your story doesn’t have to end that way.

A Toolkit for Our Families: “Heart to Heart”

The Heart to Heart campaign is here to flip the script. It’s not just a website — it’s a lifeline, packed with resources made for us, by people who understand us.

Here’s what you’ll find:

Before Diagnosis Toolkit

How do you know when memory loss is more than just aging? This guide walks you through the signs, the questions to ask a doctor, and how to prepare for those tough conversations.

Memory Matters

Want to be part of the cure? This resource explains how to join clinical trials — and why diverse participation is key to advancing Alzheimer’s research.

Caregiver’s Guide

If you’re caring for a loved one, this guide offers real advice, emotional support, and practical tips rooted in cultural values like respeto and family first.

Social Media Toolkit

Want to raise awareness in your own circles? Download graphics, facts, and ready-to-post content in English and Spanish.

What You Can Do Today

✅ Learn the signs.
✅ Talk to your elders.
✅ Share this with your family, church, or group chat.
✅ Explore the full toolkit at info.nmqf.org/heart-to-heart